Bannatyne Takes On Big Tobacco (2008)

Bannatyne Takes On Big Tobacco (2008)


INFO:
Alison Pinkney, UK, English, 2008, 50 min.
http://www.hardcashproductions.com/recent35.html
http://news.bbc.co.uk/2/hi/programmes/this_world/7477468.stm
http://www.imdb.com/title/tt1257298/

(en) In a hard hitting investigation businessman Duncan Bannatyne travels to Malawi, Mauritius and Nigeria and discovers tactics BAT (British American Tobacco) are using which circumvent bans on advertising and raise the profile of cigarettes in countries where doctors are already predicting a potential epidemic of smoking- related diseases. This comes after previous investigations raised concerns at the marketing techniques used by the company - which led BAT to say that they're not targeting youth.

This World travels to Africa with multi-millionaire and star of Dragons' Den, Duncan Bannatyne, to find out why a rising number of children there are smoking.

In Malawi, Nigeria and Mauritius - countries where the number of smoking-related deaths is expected to double in the next 20 years - we report on smoking and the sale of cigarettes.

This is an emotional journey for Bannatyne, who is himself an ex-smoker.

Along the way he meets children as young as 11 who are not only smoking 10 cigarettes a day, but also trying to make a living selling them.

The programme also uncovers evidence of extraordinary marketing tactics used by a British-based cigarette company and investigates claims that it is encouraging young people to smoke.

This World then heads back to London to confront the company.

(sk) V tejto investigatívnej reportáži cestuje podnikateľ Bannatyne do Malawi, na Maurícius a do Nigérie, kde odhaľuje taktiky korporácie British American Tobacco, ktoré používajú na obchádzanie zákazov reklamy na cigarety. Tiež konfrontuje predstaviteľov týchto firiem ohľadom marketingovej stratégie zameranej na deti, prevažne v krajinách tretieho sveta.

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